Harley Davidson Manchester - Focus AS
In 2015 we were brought on board by architects Focus AS to develop ranges of furniture for UK Harley Davidson stores. The intention is to embrace all of the heritage from the iconic brand and, while capturing the character of each site.
The result is a variety between each location but sharing a the design DNA for a familiar aesthetic.
It is important to get this right for the brand, as the sites have evolved to become much more than sales rooms and garages. They are now locations for owners to meet before rides, to socialise, hang out and share their passion.
In Manchester we included slatted Valchromat panelling on the desks with steel meshed rafts suspended from the roof. Two reception desks with customised detailing, custom-stencilled oil drum tables, plus a couple of distressed timber bike plinths.
The reception desks both have a steel frame surrounding CNC cut patterned Valchromat slats on each edge, creating an industrial yet classic feel. The front desk, designed to be the more statement piece embodies 10mm laser cut steel lettering which we rusted in alkaline solution to give the desired rusted effect.
The other desk, situated further into the shop has a black and white laser cut acrylic logo centred on the front. Both are veneered with a dark grey scratch-proof Egger laminate to ensure day to day business doesn’t leave its mark.